Creating Effective Calls to Action (CTAs) Part 1: Visuals
Calls to action (CTAs) are crucial to any website. Any professional digital marketer knows they are the gatekeepers determining whether a visitor will convert into a customer or client. You could lose potential sales and revenue if your CTAs are not designed strategically. In this first part of our guide, we’ll focus on the visual aspects of creating effective CTAs that capture attention and drive conversions.
Placement and Design
The placement and design of your CTAs can make or break their effectiveness. Here are some guidelines to follow:
Visibility
To ensure your CTAs are visible, position them in areas where visitors’ attention is naturally drawn. Consider placing them near the top of the page, at the end of blog posts, or in the header or footer sections. The goal is to ensure visitors do not have to look for the CTA. Use whitespace strategically around your CTAs to make them stand out from surrounding content. Remember that different page layouts may require different CTA placements, so it’s essential to test various positions to find what works best for your audience and website structure.
Contrasting Colors
Choose colors that stand out from the rest of your website’s design. The CTA button should contrast with the background, making it instantly noticeable. Color psychology can also be employed to evoke specific emotions or actions. For example, red is often associated with urgency, while green is associated with growth and health. It’s important to consider your brand colors and overall website aesthetic when selecting CTA colors. A well-chosen color scheme can make your CTA more noticeable, reinforce your brand identity, and create a cohesive visual experience for visitors.
Size and Shape
Your CTA buttons should be big enough to click on desktop and mobile devices easily. Rounded or curved edges can make buttons more visually appealing and user-friendly. To ensure that the CTA grabs visitors’ attention, consider making it larger than the other buttons on your website. However, be cautious to make it manageable enough that it overwhelms the page or looks out of place. Experiment with different sizes and shapes to find the right balance between visibility and aesthetic appeal. Remember to consider the amount of text on your CTA button – it should be easily readable without requiring it to be excessively large.
Visual Hierarchy
When designing your CTAs, consider the visual hierarchy of your page. The most important CTA should be the most prominent, while secondary CTAs can be less conspicuous. Use design elements such as size, color, and positioning to create a clear hierarchy that guides visitors’ attention to the primary action you want them to take. This approach helps reduce decision fatigue and makes it easier for visitors to navigate your site and take the desired actions.
Put Effective Calls To Action To Use With True Wellness Marketing
The visual aspect of your CTAs is a crucial part of designing an effective website. By following the guidelines above, you can ensure that you’ll have effective calls to action that are visible and noticeable and encourage visitors to take action. Great design can make all the difference in turning visitors into customers or clients. Remember that creating effective calls to action is an ongoing process that requires continuous testing and optimization.
True Wellness Marketing specializes in helping functional medicine practitioners create compelling marketing campaigns. With over 12 years of experience in the industry, we understand the unique challenges and opportunities in marketing functional medicine practices. Our team of experts can help you create visually appealing and strategically placed CTAs that align with your brand and resonate with your target audience.
We offer a comprehensive suite of digital marketing services tailored to functional medicine practitioners, including:
Website Design: Creating impactful, user-friendly websites that capture attention and drive conversions
SEO: Boosting your local presence to attract more clients in your area
Social Marketing: Engaging and inspiring your audience to foster community and drive client engagement
Ad Management: Maximizing your reach and ROI with expertly managed Google and Social Media ad campaigns
Reputation Management: Building trust and credibility by actively managing your online presence
Content Marketing: Establishing your practice as a trusted authority in functional medicine
By combining our industry knowledge with best practices in CTA design and our suite of valuable automation, processes, and tools, we can help you maximize your website’s effectiveness and increase your conversion rates.
To learn how True Wellness Marketing can help grow your functional medicine practice, we invite you to schedule a free 45-minute strategy session. During this session, we’ll help you create an effective marketing strategy to attract more of your ideal clients and grow your practice like never before.
Ready to take your functional medicine marketing to the next level? Visit truewellnessmarketing.com, call us at 877-664-4654, or email [email protected]. To book your free strategy session directly, visit truewellnessmarketing.com/schedule.
Stay tuned for part 2 of this guide, where we will discuss the copy aspect of creating effective calls to action, including tips on crafting compelling messages that motivate your visitors to take action.
